We follow an active, multi-asset approach to investing. We believe that over the long-term this provides better capital protection and risk-adjusted returns. Our approach to diversification means we are unhindered from the more traditional approach to simply blend equities and bonds.

Our investment philosophy is guided by the following three principles:

It is fundamental to fully understand clients’ needs and expectations

Asset allocation is at the core of the investment process

Active investment management - buy and hold may not be the optimal strategy for a client

We are active investment managers – this does not mean we constantly make changes – it means we are always monitoring portfolios and will make adjustments and change when we believe the opportunity to protect or enhance client returns becomes available. This creates greater investment diversification and superior client outcomes.

IPS has incorporated institutional-strength economic, investment and fund research into its investment process by partnering with some of the world’s most experienced investment research houses. Deep understanding of the fundamental and technical aspects of each investment opportunity means that IPS is less likely to be distracted by short term headlines and more able to focus on the longer-term risks and opportunities for client portfolios.